FLIPKART

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and registered in Singapore. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon’s Indian subsidiary and domestic rival Snapdeal.As of March 2017,Continue reading “FLIPKART”

Accusation

In 2011, Flipkart acquired the digital distribution business Mime360.com and the digital content library of the Bollywood portal Chakpak. Following this acquisition, Flipkart launched their DRM-free online music store Flyte in 2012. Because of competition from free streaming sites, the site was unsuccessful and shut down in June 2013. With its eyes on India’s retailContinue reading “Accusation”

Partnerships

In April 2017, eBay announced that it would sell its Indian subsidiary, eBay.in, to Flipkart and invest $500 million in the company. While eBay suggested that the partnership would eventually allow Flipkart to access eBay’s network of international vendors, these plans never actually came to fruition. In July 2017, Flipkart made an offer to acquireContinue reading “Partnerships”

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