Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and registered in Singapore. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon’s Indian subsidiary and domestic rival Snapdeal.As of March 2017,Continue reading “FLIPKART”
Category Archives: Uncategorized
Accusation
In 2011, Flipkart acquired the digital distribution business Mime360.com and the digital content library of the Bollywood portal Chakpak. Following this acquisition, Flipkart launched their DRM-free online music store Flyte in 2012. Because of competition from free streaming sites, the site was unsuccessful and shut down in June 2013. With its eyes on India’s retailContinue reading “Accusation”
Partnerships
In April 2017, eBay announced that it would sell its Indian subsidiary, eBay.in, to Flipkart and invest $500 million in the company. While eBay suggested that the partnership would eventually allow Flipkart to access eBay’s network of international vendors, these plans never actually came to fruition. In July 2017, Flipkart made an offer to acquireContinue reading “Partnerships”
Mobile Retail
In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone.[42] Motorola also partnered with Flipkart on the Moto E, a phone targeted primarily towards emerging markets such as India. High demand for the phone following its midnight launch on 14 May caused the Flipkart website toContinue reading “Mobile Retail”